Is SheaMoisture Cruelty-Free and Vegan

SheaMoisture is a personal care brand offering a range of natural shampoo, conditioner, and body wash made with certified organic shea butter but is SheaMoisture cruelty-free and vegan in 2021? We’ve got the answers here!

Is SheaMoisture Cruelty-Free?
SheaMoisture is Cruelty-free! None of SheaMoisture’s ingredients, formulations, or finished products are tested on animals, anywhere in the world. However, it should be noted that SheaMoisture is owned by Unilever, a parent corporation that does test on animals when required by law.

SheaMoisture Animal Testing Policy
SheaMoisture's Cruelty-Free Claims
SheaMoisture claims on their website “Tested on our family for four generations. Never on animals.”

However, this is not enough information for us to classify any brand as being cruelty-free to our standards.

So, I reached out to SheaMoisture asking if they test their products or ingredients on animals or ask others to test on their behalf. As well as, if they use ingredients or sell in situations that may require animal testing by law (like importing and selling in China).


SheaMoisture has confirmed they do not test their products on animals, nor ask others to do so on their behalf. They also confirmed that their suppliers are cruelty-free as well and they don’t sell in markets that require animal testing.

SheaMoisture Acquired by Unilever
In 2017, SheaMoisture and their parent company, Sundial Brands was acquired by Unilever, a corporation that does test on animals when required by law. I noticed in their email response that SheaMoisture claimed: “We are not affiliated with any companies which test on animals”. However, this statement is not true as SheaMoisture is owned by a parent company that tests on animals. Aside from that misleading statement, SheaMoisture seems to be committed to being a cruelty-free brand.

SheaMoisture has met all of our criteria in our Cruelty-Free Checklist and is included on our List of Cruelty-Free Brands.

You can find SheaMoisture’s cruelty-free products at Ulta, Target, Walmart, and on Amazon.

Is SheaMoisture Vegan?
Not all of SheaMoisture’s products are vegan as some of their products contain animal by-products like beeswax, lanolin, milk, and pearl protein. However, SheaMoisture does have some vegan options.

Currently, only four SheaMoisture products are clearly labelled as “Vegan” on their website.

100% Virgin Coconut Oil Daily Hydration Vegan Salve
100% Virgin Coconut Oil Vegan Lip Butterstick
Coconut & Hibiscus Vegan Lip Butterstick
Fruit Fusion Vegan Lip Butterstick
Since SheaMoisture doesn’t label their Vegan products, I think the best way to figuring out whether a SheaMoisture product is vegan or not is to check the ingredients and see if it contains any ingredients from the list they provided us with, which is: Beeswax, Collagen, Conchiolin Protein, Honey, Keratin, Lactose, Lanolin, Milk, Pearl Protein, Silk, Yogurt.

SheaMoisture’s Sustainability Overview
Based in: the US


Products made in: SheaMoisture “manufactures its products at its state-of-the-art facilities in Long Island, New York.”

Sustainability & Environmental Initiatives: SheaMoisture claims they use natural, organic, fair-trade ingredients that are ‘sustainably-produced’. But I checked a few of their products and the only organic and fair trade ingredient I spotted was their shea butter.

Ingredients and Formulations Claims: SheaMoisture claims all of their products are formulated without Parabens, Phthalates, Mineral Oil, Petroleum, and Formaldehyde. They also claim to be sulfate-free, paraben-free, whenever possible.

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